{"id":3923,"date":"2025-04-15T14:00:31","date_gmt":"2025-04-15T18:00:31","guid":{"rendered":"https:\/\/chartecreative.ca\/local-shopping-campaign\/"},"modified":"2025-04-22T15:25:04","modified_gmt":"2025-04-22T19:25:04","slug":"local-shopping-campaign","status":"publish","type":"page","link":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/","title":{"rendered":"Local Shopping Campaign"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Chamber of Commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Local Shopping Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVideo Capsule<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A local campaign that shines internationally!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Creation: Charte Cr\u00e9ative<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Charte Cr\u00e9ative had the privilege of designing the local shopping campaign “My Purchases Just Steps Away”<\/strong>. This initiative aimed to encourage citizens to support local businesses. It also helped strengthen the bond between the community and local merchants. <\/p>

From the start, we developed a distinctive brand image<\/strong>, both modern and warm. This visual identity served as the foundation for all communication tools. <\/p>

Subsequently, we produced a variety of printed materials<\/strong>. These included posters, banners, beach flags, promotional cards, and exhibition visuals. Each element was designed to convey a clear, consistent, and engaging message. <\/p>

Additionally, we designed a complete kiosk<\/strong>, including a tablecloth, custom signage, and harmonized visual presentation. This kiosk ensured great visibility during public events. <\/p>

In parallel, we took charge of digital content creation<\/strong>. This included managing visuals for social media, as well as producing promotional videos<\/strong> that were widely distributed. <\/p>

Thanks to this 360\u00b0 approach, the campaign received international recognition<\/strong>. Indeed, it won the Gold Award at the MarCom Awards<\/strong>, in the Marketing\/Promotion Campaign<\/em> category. <\/p>

Thus, this project reflects our commitment to high-impact local initiatives. It also demonstrates our ability to combine design, strategy, and communication with meaning, effectiveness… and authenticity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Charte Cr\u00e9ative had the privilege of designing the local shopping campaign<\/strong> “My Purchases Just Steps Away,” a strong and unifying initiative. This project aimed to promote the local economy while strengthening the community’s commercial fabric. <\/p>

Our mandate included several aspects. First, the creation of a distinctive brand image. Then, the production of various visual supports<\/b>: posters, kiosks<\/b>, banners<\/b>, promotional cards<\/b>, exhibition visuals, content for social media. Additionally, we also produced a series of promotional videos<\/b>. <\/p>

And that’s not all. This local shopping campaign<\/strong> received major recognition: the Gold Award<\/b> at the MarCom Awards<\/b>, in the Marketing\/Promotion Campaign<\/em> category. <\/p>

It’s an international spotlight for an initiative deeply rooted in our local territory. A creative, effective campaign… that carries meaning. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Visuel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Banni\u00e8re\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kiosque\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Campagne\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Affiche\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Calendrier\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Carton\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Banni\u00e8re\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Create a distinctive brand image, posters, kiosks, banners, exhibition visuals, promotional cards, as well as content for social media and promotional videos.<\/p>\n","protected":false},"author":1,"featured_media":3743,"parent":3937,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_yoast_wpseo_title":"Local Shopping Campaign - My Purchases Just Steps Away","_yoast_wpseo_metadesc":"My Purchases Just Steps Away Campaign: branding, posters, videos, and engaging content by Charte Cr\u00e9ative.","content-type":"","_ccai_fb_message":"","_ccai_fb_hashtags":"","_ccai_fb_image":0,"_ccai_fb_date":"","_ccai_fb_approved":false,"_ccai_li_message":"","_ccai_li_hashtags":"","_ccai_li_image":0,"_ccai_li_date":"","_ccai_li_approved":false,"_ccai_fb_status":"","_ccai_li_status":"","footnotes":""},"categories":[],"class_list":["post-3923","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLocal Shopping Campaign - My Purchases Just Steps Away<\/title>\n<meta name=\"description\" content=\"My Purchases Just Steps Away Campaign: branding, posters, videos, and engaging content by Charte Cr\u00e9ative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Purchases Just Steps Away - Award-Winning Local Campaign\" \/>\n<meta property=\"og:description\" content=\"A creative, human-centered local shopping campaign, awarded at the MarCom Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Charte Cr\u00e9ative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartecreative\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T19:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1-1024x532.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"My Purchases Just Steps Away - Award-Winning Local Campaign\" \/>\n<meta name=\"twitter:description\" content=\"A creative, human-centered local shopping campaign, awarded at the MarCom Awards.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/\",\"url\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/\",\"name\":\"Local Shopping Campaign - My Purchases Just Steps Away\",\"isPartOf\":{\"@id\":\"https:\/\/chartecreative.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp\",\"datePublished\":\"2025-04-15T18:00:31+00:00\",\"dateModified\":\"2025-04-22T19:25:04+00:00\",\"description\":\"My Purchases Just Steps Away Campaign: branding, posters, videos, and engaging content by Charte Cr\u00e9ative.\",\"breadcrumb\":{\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage\",\"url\":\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp\",\"contentUrl\":\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp\",\"width\":1200,\"height\":623,\"caption\":\"Visuel principal de la campagne \u00ab\u202fMes achats \u00e0 quelques pas\u202f\u00bb con\u00e7ue par Charte Cr\u00e9ative : une initiative locale prim\u00e9e au MarCom Awards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/chartecreative.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio | Charte Cr\u00e9ative\",\"item\":\"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Local Shopping Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chartecreative.ca\/#website\",\"url\":\"https:\/\/chartecreative.ca\/\",\"name\":\"Charte Cr\u00e9ative\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/chartecreative.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chartecreative.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chartecreative.ca\/#organization\",\"name\":\"Charte Cr\u00e9ative\",\"url\":\"https:\/\/chartecreative.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartecreative.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/cropped-Logo-site-web-final.webp\",\"contentUrl\":\"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/cropped-Logo-site-web-final.webp\",\"width\":162,\"height\":171,\"caption\":\"Charte Cr\u00e9ative\"},\"image\":{\"@id\":\"https:\/\/chartecreative.ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chartecreative\",\"https:\/\/www.linkedin.com\/company\/chartecreative\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Local Shopping Campaign - My Purchases Just Steps Away","description":"My Purchases Just Steps Away Campaign: branding, posters, videos, and engaging content by Charte Cr\u00e9ative.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/","og_locale":"en_US","og_type":"article","og_title":"My Purchases Just Steps Away - Award-Winning Local Campaign","og_description":"A creative, human-centered local shopping campaign, awarded at the MarCom Awards.","og_url":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/","og_site_name":"Charte Cr\u00e9ative","article_publisher":"https:\/\/www.facebook.com\/chartecreative","article_modified_time":"2025-04-22T19:25:04+00:00","og_image":[{"url":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1-1024x532.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"My Purchases Just Steps Away - Award-Winning Local Campaign","twitter_description":"A creative, human-centered local shopping campaign, awarded at the MarCom Awards.","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/","url":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/","name":"Local Shopping Campaign - My Purchases Just Steps Away","isPartOf":{"@id":"https:\/\/chartecreative.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage"},"image":{"@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp","datePublished":"2025-04-15T18:00:31+00:00","dateModified":"2025-04-22T19:25:04+00:00","description":"My Purchases Just Steps Away Campaign: branding, posters, videos, and engaging content by Charte Cr\u00e9ative.","breadcrumb":{"@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#primaryimage","url":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp","contentUrl":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/Porfolio-clients_Plan-de-travail-1.webp","width":1200,"height":623,"caption":"Visuel principal de la campagne \u00ab\u202fMes achats \u00e0 quelques pas\u202f\u00bb con\u00e7ue par Charte Cr\u00e9ative : une initiative locale prim\u00e9e au MarCom Awards."},{"@type":"BreadcrumbList","@id":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/local-shopping-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/chartecreative.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio | Charte Cr\u00e9ative","item":"https:\/\/chartecreative.ca\/en\/portfolio-charte-creative-agency\/"},{"@type":"ListItem","position":3,"name":"Local Shopping Campaign"}]},{"@type":"WebSite","@id":"https:\/\/chartecreative.ca\/#website","url":"https:\/\/chartecreative.ca\/","name":"Charte Cr\u00e9ative","description":"","publisher":{"@id":"https:\/\/chartecreative.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chartecreative.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chartecreative.ca\/#organization","name":"Charte Cr\u00e9ative","url":"https:\/\/chartecreative.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartecreative.ca\/#\/schema\/logo\/image\/","url":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/cropped-Logo-site-web-final.webp","contentUrl":"https:\/\/chartecreative.ca\/wp-content\/uploads\/2025\/04\/cropped-Logo-site-web-final.webp","width":162,"height":171,"caption":"Charte Cr\u00e9ative"},"image":{"@id":"https:\/\/chartecreative.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chartecreative","https:\/\/www.linkedin.com\/company\/chartecreative"]}]}},"_links":{"self":[{"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/pages\/3923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/comments?post=3923"}],"version-history":[{"count":1,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/pages\/3923\/revisions"}],"predecessor-version":[{"id":3925,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/pages\/3923\/revisions\/3925"}],"up":[{"embeddable":true,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/pages\/3937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/media\/3743"}],"wp:attachment":[{"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/media?parent=3923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chartecreative.ca\/en\/wp-json\/wp\/v2\/categories?post=3923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}