To meet the expectations of a more demanding and high-end clientele, the boutique hotel has initiated a complete repositioning of its brand image. New name, new image, new vision: Jolivent now embodies contemporary elegance while remaining true to its heritage. Thus, it asserts its visual identity with strength and coherence.
This transformation was realized through a 360° campaign, combining print design, website, display, video, signage and digital content. Inspired by the lightness of the wind, the ideation resulted in a refreshing image, supported by a strong theme and evocative names for its two restaurants: Alizé and Mistral. Domaine Nature now stands out with a distinctive brand image, ready to evolve and shine.
A creative and coherent approach, from print design to outdoor displays, including comprehensive signage. Each element has been designed to reflect the brand identity and enhance the customer experience.
