A Major Project for François-Labelle Academy: From Image to Visual Identity.
François-Labelle Academy entrusted us with a comprehensive mission: to rethink its brand image through a global project. This mandate included website creation, art direction, a professional photo session, video production, graphic design, and printed materials.
This visual repositioning allows the institution to assert its identity with clarity, coherence, and distinction.
We designed a modern, intuitive, and responsive website. It showcases the training programs and the teaching team.
The site faithfully reflects the academy’s distinctive universe. We designed the user experience to make navigation simple and enjoyable.
It also reflects the institution’s values of excellence, passion, and commitment.
To visually translate the unique atmosphere of François Labelle Academy, we directed a complete photo shoot. The art direction included storyboarding, visual preparation, and staging.
This professional photoshoot captured the essence of the location, trainers, and students. The vibrant and human images are ideal for the website, printed materials, and promotion of the institution.
The visual identity was applied to various media: brochures, stationery, and other printed materials. Each element was designed with rigorous visual consistency, ensuring immediate brand recognition and a strong impact on the target audience.
Upon arriving at the homepage, an immersive and dynamic video plunges the user into the lively atmosphere of the Academy, capturing in motion the energy of the place and the passion of those who teach and learn there.
