Charte Créative had the privilege of designing the local shopping campaign “My Purchases Just Steps Away”. This initiative aimed to encourage citizens to support local businesses. It also helped strengthen the bond between the community and local merchants.
From the start, we developed a distinctive brand image, both modern and warm. This visual identity served as the foundation for all communication tools.
Subsequently, we produced a variety of printed materials. These included posters, banners, beach flags, promotional cards, and exhibition visuals. Each element was designed to convey a clear, consistent, and engaging message.
Additionally, we designed a complete kiosk, including a tablecloth, custom signage, and harmonized visual presentation. This kiosk ensured great visibility during public events.
In parallel, we took charge of digital content creation. This included managing visuals for social media, as well as producing promotional videos that were widely distributed.
Thanks to this 360° approach, the campaign received international recognition. Indeed, it won the Gold Award at the MarCom Awards, in the Marketing/Promotion Campaign category.
Thus, this project reflects our commitment to high-impact local initiatives. It also demonstrates our ability to combine design, strategy, and communication with meaning, effectiveness… and authenticity.
Charte Créative had the privilege of designing the local shopping campaign “My Purchases Just Steps Away,” a strong and unifying initiative. This project aimed to promote the local economy while strengthening the community’s commercial fabric.
Our mandate included several aspects. First, the creation of a distinctive brand image. Then, the production of various visual supports: posters, kiosks, banners, promotional cards, exhibition visuals, content for social media. Additionally, we also produced a series of promotional videos.
And that’s not all. This local shopping campaign received major recognition: the Gold Award at the MarCom Awards, in the Marketing/Promotion Campaign category.
It’s an international spotlight for an initiative deeply rooted in our local territory. A creative, effective campaign… that carries meaning.
